Focused on foodservice

VantagePoint is a B2B marketing firm with special expertise in foodservice marketing. Every day we deliver deep insight, creative ideas and lasting impact to our clients.

Learn about our clients

Bringing home top honors

As a 6-time BtoB Magazine National Top Agency and 7-time BMA Carolinas Agency of the Year, we’re creating marketing and advertising that wins awards AND gets results.

See our work

Among the best

For the second year in a row, we’ve been named one of the Top 10 Best Places to Work in South Carolina.

Learn more about our team

Making clients happy

“We enjoy VantagePoint’s collaborative spirit, and appreciate their efficiency, speed and creativity,” says Henny Penny Director of Marketing Barb Coots. And she’s not the only client that’s thrilled.

Hear more from our clients

What’s on our mind

We’re a team of communicators. Whether it’s about the next big project or the next industry trend, we all have something to say.

Check out our blog

Rating our performance

We asked our clients to rate our performance through a client satisfaction survey, and our results were better than companies like Apple and Disney.

Find out our score

It’s not rocket science. It’s good business.

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Our Company

We’re a nationally recognized B2B marketing and advertising agency with a 20-year history of delivering results.

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Our Brand

We use deep market insight to generate creative ideas that make an impact in the marketplace.

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Our Services

Our B2B expertise integrates marketing, advertising, branding, digital and public relations services.

Explore our work

It speaks for itself.
(But we’ll say a bit more.)

We’re proud of the work we deliver for clients every day — but what really gets us excited is what that work does for our clients. Take a few minutes to see what our team’s been up to lately.

Explore our portfolio
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Read our blog

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Email marketing is relatively cost-effective, straightforward and measurable, offering the potential for an extremely high return on your investment. However, all of that success hinges on your message’s ability to actually reach —and thus be heard — by your audience. Here are a few quick pointers to ensure your message reaches your target:
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I’ve stumbled across some exceptional copywriting over the years — but I’ve also tripped over exponentially more atrocious copywriting along the way. As a writer, I’m constantly evaluating what I see out there as both a critic and a colleague. I’m always rooting for writers to hit home runs, but trust me — it hurts to see a poorly crafted message make its way into the public eye.
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