Focused on foodservice

VantagePoint is a B2B marketing firm with special expertise in foodservice marketing. Every day we deliver deep insight, creative ideas and lasting impact to our clients.

Learn about our clients

Number 3 in the state

For the third year in a row, we’ve been named one of the Top 10 Best Places to Work in South Carolina – this year, we were ranked #3 in the small/medium business category!

Learn more about our team

Rethinking your path forward?

Are you considering a change in your agency partner for 2016? Use our free and anonymous online tool to help you decide.

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Making clients happy

“We enjoy VantagePoint’s collaborative spirit, and appreciate their efficiency, speed and creativity,” says Henny Penny Director of Marketing Barb Coots. And she’s not the only client that’s thrilled.

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What’s on our mind

We’re a team of communicators. Whether it’s about the next big project or the next industry trend, we all have something to say.

Check out our blog

Our clients rate our performance

We asked our clients to rate our performance through a client satisfaction survey, and we scored an almost perfect score, better than top performers like Apple and Disney.

Find out our score

It’s not rocket science. It’s good business.

Our Company

We’re a nationally recognized B2B marketing and advertising agency with a 20-year history of delivering results.

Our Brand

We use deep market insight to generate creative ideas that make an impact in the marketplace.

Our Services

Our B2B expertise integrates marketing, advertising, branding, digital and public relations services.

Explore our work

It speaks for itself.
(But we’ll say a bit more.)

We’re proud of the work we deliver for clients every day — but what really gets us excited is what that work does for our clients. Take a few minutes to see what our team’s been up to lately.

Explore our portfolio

Read our blog
Earlier this summer, we blogged about how to optimize your emails, both in content and design, for today's busy readers. But if we take a step back, we see there is a lot of work to be done prior to being ready to send out that e-newsletter or e-blast. You must first develop a sound list.
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KFC garnered quite a bit of attention recently by bringing back the iconic Colonel Sanders in a new TV campaign. There was only one problem: the actual Colonel Harland Sanders passed away in 1980. Enter Darrell Hammond, former Saturday Night Live cast member and world-famous impersonator of presidents, celebrities and, yes, Kentucky colonels. Beginning in May, Hammond’s strikingly accurate impression hit the airwaves as part of a multi-spot campaign featuring a bizarre lineup of everything from children’s mandolin bands to community pool lifeguards.
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