Focused on foodservice

VantagePoint is a B2B marketing firm with special expertise in foodservice marketing. Every day we deliver deep insight, creative ideas and lasting impact to our clients.

Learn about our clients

Bringing home top honors

As a 6-time BtoB Magazine National Top Agency and 7-time BMA Carolinas Agency of the Year, we’re creating marketing and advertising that wins awards AND gets results.

See our work

Among the best

For the second year in a row, we’ve been named one of the Top 10 Best Places to Work in South Carolina.

Learn more about our team

Making clients happy

“We enjoy VantagePoint’s collaborative spirit, and appreciate their efficiency, speed and creativity,” says Henny Penny Director of Marketing Barb Coots. And she’s not the only client that’s thrilled.

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What’s on our mind

We’re a team of communicators. Whether it’s about the next big project or the next industry trend, we all have something to say.

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Our clients rate our performance

We asked our clients to rate our performance through a client satisfaction survey, and we scored an almost perfect score, better than top performers like Apple and Disney.

Find out our score

It’s not rocket science. It’s good business.

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Our Company

We’re a nationally recognized B2B marketing and advertising agency with a 20-year history of delivering results.

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Our Brand

We use deep market insight to generate creative ideas that make an impact in the marketplace.

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Our Services

Our B2B expertise integrates marketing, advertising, branding, digital and public relations services.

Explore our work

It speaks for itself.
(But we’ll say a bit more.)

We’re proud of the work we deliver for clients every day — but what really gets us excited is what that work does for our clients. Take a few minutes to see what our team’s been up to lately.

Explore our portfolio
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Read our blog

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Now more than ever, professionals and consumers alike are pressed for time. And regardless of what it is, if you want your message to be heard, it needs to be concise and easy to access — the old adage “less is more” applies to both content and reader effort in this case. Based on our own experience with clients’ emails and an interesting read from Whereowhere, here are a few quick tips for content and design that will lead to creating a more effective email:
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An article on CNNMoney caught my eye today. The premise was simple: McDonald’s is getting left in the dust by the likes of Chipotle, Chick-fil-A and Shake Shack. Yes, the numbers are indisputable. McDonald’s shares are down roughly 6% from this time last year. Operators are nervous. Customers are yawning. Pessimism abounds. But here’s why (in my opinion), despite the surge of build-your-own burrito joints and horror stories about pink slime, McDonald’s is actually positioned for a genuine American comeback:
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