Nearly 25 years of delivering results

What is VantagePoint? A nationally recognized B2B marketing and advertising agency with a primary focus on the foodservice industry — including membership in NAFEM, NRA and IFMA. But there’s a better question: Who is VantagePoint? To answer that, look no further than our passionate team, or our award-winning portfolio, or what our clients have to say about the real impact of our work. After more than two decades, getting the job done right is what truly defines us.


Insight starts with asking thoughtful questions of our clients and our resources, such as our Foodservice Advisory Board — then listening carefully to the answers. That insight informs our strategy, provides clarity and helps us get to work. At VantagePoint, we listen to understand. Then we get to work.


Strategy-driven ideas are about great creative, yes, but also about moving people to action. We bring a fresh perspective to the table with the goal of shaping attitudes and changing behavior. Only then can real impact be measured.


Whether it’s acquiring customers, building a brand or launching a new product, clients define success by the impact of our work. It’s not enough to be noticed and forgotten. That’s why we take a programmatic approach to delivering our clients’ messages in a way that customers will act upon.

“We gain insight by asking penetrating questions. We generate ideas by thinking big. And we deliver impact by putting it all together. It’s the combination of strategy, solutions and results that sets our team apart.”
-Craig O'Neal, CEO

Our services

While our B2B and foodservice focus is narrowly targeted, our portfolio of services is intentionally broad and deep, and integrated for maximum results. No matter the challenge, VantagePoint has both the industry specialization and the integrated capabilities to reach your customers.
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