Our perspective at VantagePoint

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4 Reasons Direct Mail Is Here to Stay

The rise of personalization and targeting is rapidly changing the direct mail landscape, but as we enter a new decade, it’s clear that direct mail still plays an important role in reaching customers and driving sales. Here are four reasons it’s still a viable option for your current marketing strategy.

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4 Content Marketing Principles for Manufacturers

Manufacturers are leveraging content marketing and thought leadership to promote their products and services with great success. Whether your manufacturing company is new to content marketing or still trying to nail down the fundamentals, you should consider these four content marketing principles.

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Work With Food? 4 Social Media Mistakes to Avoid

Businesses in the food industry — whether restaurant, hotel, food manufacturer or more — can benefit from focusing on a strong social media presence that takes advantage of food’s inherent appeal. But watch out for these four common pitfalls.

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5 B2B Product Launch Ideas That Actually Work

Every product is unique, but perhaps these B2B product launch ideas we’ve recommended for our clients’ new products can spark inspiration for yours.

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7 B2B marketing influencers you should be following on Twitter [#MPB2B edition]

Fresh from the recent Marketing Profs B2B Forum, here are seven B2B marketing influencers you should definitely follow on Twitter for key marketing insights and news.

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