Our perspective at VantagePoint

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How to Combat Food Myths with Marketing

Food myths can be frustrating to foodservice providers and manufacturers alike. But how to correct such common misconceptions? You can probably guess my answer: marketing.

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Driving Change Through Journey Mapping [Infographic]

It’s important to develop buyer personas to understand what is motivating your key decision makers both emotionally and rationally. Knowing what appeals to audiences helps companies craft specific messages that can turn shoppers into buyers.

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The future is now: 5 website design trends to help you stand out

Standing out amidst a sea of web designs can be a big challenge in 2019. In fact, some have pointed out that all websites are starting to look the same. Some designers are looking for new ways to visually engage users. Here are some great trends that are pushing the envelope.

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Which B2B Content Marketing Metrics Should I Measure?

Don’t let the task of selecting relevant KPIs keep you from accurately measuring your content marketing efforts. Determining the KPIs based on your overall objective will set you down the right path — one that leads to success you can quantify.

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How to Write Better Email Subject Lines (And What Not to Do)

While there’s no guarantee that any subject line will work every time, here are some writing rules that can vastly improve your odds of getting those emails opened.

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