Our perspective at VantagePoint

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Designing Your Booth: NAFEM Takeaways

It’s true that foodservice equipment can sometimes look like the proverbial “stainless steel graveyard,” but there are certainly strategies you can employ to make your equipment more visually appealing. Here’s some advice based on my recent experience at NAFEM.

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VantagePoint’s 2019 Super Bowl Commercial Review

There’s the game. And then there’s the commercials. And, as a card-carrying ad guy, I’m obligated to be more interested in the commercials than the game, right? Neither the game nor the ads were really that thrilling; what follows is my take on what aired this year.

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5 Tips to Integrate Emojis into your B2B Marketing Strategies

It’s 2019. The sun is shining, the birds are chirping and emojis are everywhere. They’re in our text messages, our Instagram captions, our grandmothers’ Facebook comments and — you guessed it! — in our B2B marketing campaigns.

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4 last-minute tips to nail The NAFEM Show

Though the major planning and prep work is behind you, it’s not too late to boost your NAFEM Show experience a bit more with a few last-minute tweaks. Check out these four tips on using your booth, the show floor, social media and more to make the most of your trade show investment.

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Technology Will Be Key to Solving Industry Challenges in 2019

Technology will play a key role in helping leading brands tackle their biggest obstacles to growth while staying relevant to their customers. This trend is particularly relevant to the foodservice industry and may determine which brands move forward or fall behind.

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