Fast Facts

Who are we?

Established in 1993, VantagePoint is a nationally recognized B2B marketing firm with a primary focus on the foodservice industry. Our client roster features several leading national and global brands, including Henny Penny, S&D Coffee, T&S Brass, Scotsman Ice, EnviroPure Systems, Proton Towels and Unified Brands.


  • Located in Greenville, South Carolina
  • Experienced team of creative and client service professionals
  • Optimized to service mid-market companies, $50M-$4B
  • 6-time BtoB Magazine National Top Agency
  • 7-time BMA Carolinas Agency of the Year
  • Member of NRA, NAFEM and IFMA
  • World-class Foodservice Advisory Board

Why VantagePoint?

Our integrated marketing approach combines stellar insight and award-winning creative to develop engaging, market-tested solutions for foodservice brands — and it all starts with asking the rights questions: What drives our clients’ success? What matters most in their industry?


  • Marketing strategy
  • Brand messaging
  • Naming & identity
  • Creative concepting & development
  • Web development
  • Online training
  • Digital tools
  • Product launches
  • Media planning & buying
  • Public relations/social media
  • Event support
  • Lead generation
  • Sales tools & collateral