For most mid-market companies, finding a single source for both insightful strategy and creative, effective marketing implementation has been a challenge.
For nearly 15 years, VantagePoint has been such a source. Our unique Hybrid Marketing
SM approach - combining marketing consulting on par with the biggest consulting firms and marketing implementation as effective as any traditional agency - intelligently integrates strategy and implementation under one roof.
We're business people first - in our approach, in our recommendations and in our culture.
Key Focus
- Product and service launches as a key growth strategy for businesses
Brand Drivers
- Outcome-focused: Everything we do is a means to an end - advancing your business.
- Pragmatism: Our recommendations are relevant and practical, not esoteric.
- Stewardship: We treat your resources - funds, time, people, and brand -as if they're our own.
- Speed: We move quickly to help you realize opportunity.
Fast Facts
- Unique Hybrid Marketing approach
- Mid-market emphasis
- National and international client base
- Founded in 1993
- Seasoned management team
- Located in Greenville, SC
Our Services
- Product/service launches
- Marketing strategy and research
- Integrated marketing communications
- Public relations
- Web/interactive/new media
- Distance learning
Our Clients (partial list)
- Agfa Healthcare
- Azalea Capital
- Banker Exchange
- Capsugel (div. of Pfizer)
- Carolina Biological
- CommScope
- Cox Industries
- Cryovac
- Guardian Building Products
- Hill-Rom
- Human Technologies
- Michelin
- The Palmetto Bank
- Parkdale Mills
- Saia
- ScanSource
- T&S Brass
- Wikoff Color
Industries Served
- Automotive
- Building products
- Chemical
- Financial services
- Foodservice
- Information technology
- Manufacturing
- Medical products
- Pharmaceuticals
- Telecommunications
- Textiles (commercial & industrial)
- Transportation
Awards
- BtoB Magazine 2007 Top Agency
- Business Marketing Association Carolinas 2006 and 2007 Agency of the Year
- "Best in South Carolina" four out of five years by BMA
- More than 50 regional and national awards, including from the Society for Technical Communication, American Advertising Federation, Summit Awards, and Business Marketing Association
