Content can be insightful. It can be entertaining. It can be helpful.
But it can also be hard to come up with.
That’s why when you uncover a story or topic that will resonate with and add value to your audience, you want to maximize it as much as possible — particularly in the B2B world where these stories might come less frequently.
Below is an example where one primary story is used create a variety of content pieces — some long, some short, all impactful.
Customer story about operational savings from switching to your equipment
Pieces of content
- Written case study brief capturing the customer problem and solution
- Video featuring the customer telling their story at their facility
- Case study presentation at industry conference
- Pitch to trade media to interview manufacturer and customer about equipment trends
- Infographic of the demonstrated savings and ROI that can be realized from equipment changes
- Tip sheet on how to assess your foodservice equipment for cost savings opportunities
- Blog post providing a “behind-the-scenes” look at the customer’s operation
- LinkedIn post promoting the ROI infographic
- Tweet comprised of a unique data point from the case study and a link to infographic
- Article in your e-newsletter that shares highlights from the case study and directs readers to learn more with a link to the video on your website
This list represents just a few of the ways to bring new life to a single topic and extend this content.
How have you used a topic or story to develop multiple pieces of content? Share your ideas in the comments.
And if you need help developing a content marketing strategy, check out this blog post.