Improving your product launch process

If you’re like most B2B companies, you launch new or improved products or services every year. After all, that’s one of the easiest ways to increase sales and market share.

But time and again, businesses are disappointed with underperforming new products or services. A study by OnTarget and Impact Marketing showed that nearly 80% of executives ranked their method of launching products as “neutral” or worse. And 60% of launch failures are due to poor planning.

VantagePoint Marketing has helped dozens of B2B companies plan, execute and market new product and service launches. Recently a few members of our leadership team recorded a discussion about how we help companies make their launches more successful. Take a few minutes to watch excerpts from that discussion below (it’s only 4 minutes), and see if there’s anything VantagePoint can do to help you with your new product or service launch. (Or, feel free to watch the video in HD, along with other videos, on VantagePoint Marketing’s YouTube channel.)

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