A recent article over at MarketingProfs got me thinking: “Could print really be a dead medium?”
In a world filled with tweets, status updates, eblasts and microsites, the lowly printed piece seems archaic at first blush. But maybe all these digital alternatives are refining the role of print media, not replacing it. According to the article, direct mail still makes up 43% of local retail advertising — and 76% of small businesses say their ideal marketing strategy includes a combination of print and digital communication.
So what do you think? Will variable printing, social media integration and branded promotional items be enough to keep the medium relevant for years to come?