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GREENVILLE, SC — VantagePoint, a Hybrid Marketing firm, has been selected to provide marketing support for the launch of Banker Exchange, a new company providing turnkey solutions for banks and other financial institutions that want to offer Qualified Intermediary services to their customers for all types of tax-deferred exchanges.

The new company's services allow clients to take advantage of the tax benefits available under Section 1031 of the Internal Revenue Code for the sale and the purchase of investment or business property. VantagePoint will help launch the company by developing the corporate identity and creating the company's logo, sales collateral, Web site and trade show graphics. VantagePoint is also developing a series of online training courses to help Banker Exchange customers understand and sell the new company's services to their own clients.

"For nearly 15 years, VantagePoint's unique Hybrid Marketing approach has helped companies like Banker Exchange successfully launch their products and services," says VantagePoint President and CEO Craig O'Neal. "We trust our knowledge and expertise will prove to be invaluable as we help Banker Exchange launch their services and continue to provide marketing support well after the launch."

About VantagePoint: VantagePoint provides keen insight with fresh ideas to maximize your brand’s market impact. We take an integrated approach offering our clients expertise in marketing, advertising, branding, digital, and public relations. With offices in Greenville, S.C. and Charlotte, N.C., VantagePoint is ranked nationally on BtoB Magazine’s Top Agencies list and was named the "Agency of the Year" in 2006 and 2007 by the Business Marketing Association of the Carolinas. For more information, visit the company Web site at www.vantagep.com or contact Jaclyn Deter at 864.331.1259.