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Greenville, S.C. — VantagePoint, the premier business-to-business marketing and advertising agency in the Southeast, announces the acquisition of Guthrie Marketing Group.

"Along with b-to-b experience and market insight that will serve our existing clients well, Guthrie Marketing Group brings seasoned personnel, a solid portfolio of global and national clients, and added vertical expertise in power transmission, advanced materials, automation, and life sciences sectors," states Craig O'Neal, VantagePoint president and CEO.

"The acquisition of Guthrie Marketing Group is part of VantagePoint's strategy to ensure continued business growth and secure an even stronger leadership position within b-to-b segments. Guthrie Marketing Group is a tremendous fit for us—from a shared commitment to delivering sound advice and excellence at both the strategic and tactical level to that of impacting our clients' businesses—and we look forward to a solid future together."

Founded 25 years ago, Guthrie Marketing Group has been recognized for their work by several professional marketing organizations, including being named the Agency of the Year for three years in a row by the Business Marketing Association of the Carolinas. Guthrie Marketing Group has also received over 35 Addy Awards from the American Advertising Federation of Greenville and more than 160 other regional and national awards for their creative services.

Ray Fedele, former Guthrie Marketing Group president, will serve as group account supervisor for former Guthrie Marketing Group clients and will be involved in future client initiatives. Fedele brings over 25 years of extensive experience in b-to-b marketing strategies, creative thinking and superior client service.

"We have always had great respect for VantagePoint and are thrilled to be a part of a bigger team," states Fedele. "Our integration with VantagePoint expands our own capabilities, enabling us to provide our clients with new, creative solutions from traditional marketing to emerging digital trends."

VantagePoint is also pleased to announce that they have relocated their corporate office in Greenville, S.C. to 80 Villa Road. Visible from I-385 and minutes from I-85, the building is conveniently located off Pelham Road - between the Pleasantburg and Haywood Road exits. VantagePoint will be the exclusive occupant of the two-story office space. The new building will improve collaboration and create more energy within the agency, providing VantagePoint the ability to better serve its growing client base. VantagePoint will also continue to serve clients from its Charlotte, N.C. office


About VantagePoint: VantagePoint blends keen insight with fresh ideas to maximize our clients' market impact. We take an integrated approach offering our clients expertise in marketing, advertising, branding, digital, and public relations. With offices in Greenville, S.C. and Charlotte, N.C., VantagePoint is ranked nationally on BtoB Magazine's Top Agencies list and was named the "Agency of the Year" in 2006 and 2007 by the Business Marketing Association of the Carolinas. For more information, visit the company website at www.vantagep.com or contact Jaclyn Deter at 864.331.1265.