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Greenville, S.C. — VantagePoint, the leading business-to-business marketing and advertising agency in the Southeast, recently completed a corporate branding initiative for Varicon, including the design and launch of its new website, www.variconsolutions.com.

Varicon, a provider of new and reconditioned industrial containers, offers a variety of IBCs (intermediate bulk containers) and plastic drums that are used to transport bulk materials, such as liquids and powders. Varicon's new user-friendly website features detailed information on the products and container management services it offers. Additionally, the website features an easy-to-use container retrieval form to request and schedule free pickup of empty containers.

Prior to designing and programming the new website, VantagePoint completed a complete branding initiative for Varicon. Formed from a recent merge of two companies, Varicon was in need of a new corporate identity that would promote it as the leading provider of industrial containers and container management services in the industry. VantagePoint assisted in the creation of the new company name, logo and overall corporate identity.

With a focus on business-to-business marketing, VantagePoint specializes in digital projects, such as website development, social networking, video production, e-marketing, flash animation and search engine marketing/optimization. For more information on digital marketing or to explore VantagePoint's portfolio, visit www.vantagep.com.

About VantagePoint: VantagePoint, the Southeast's leading business-to-business marketing agency, blends keen insight with fresh ideas to maximize our clients' market impact. We take an integrated approach offering our clients expertise in marketing, advertising, branding, digital, and public relations. With offices in Greenville, S.C. and Charlotte, N.C., VantagePoint is ranked nationally on BtoB Magazine's Top Agencies list and was named the "Agency of the Year" in 2006 and 2007 by the Business Marketing Association of the Carolinas. For more information, visit the company website at www.vantagep.com or contact Jaclyn Deter at 864.331.1265.