FOR IMMEDIATE RELEASE
August 25, 2009		 Contact:  Jaclyn Deter
864-331-1265

Gillis and Fedele Present at 2nd Annual SC Launch Investment Workshop

Greenville, S.C. — VantagePoint, a nationally recognized business-to-business marketing agency, recently presented at the 2nd Annual SC Launch Investment Workshop on June 18, 2009 at the Columbia Convention Center in Columbia, S.C.

SC Launch is an organization that serves as a resource to entrepreneurs in the state of South Carolina to successfully launch new businesses and create professional-grade employment opportunities. The presentation, Assessing Market Opportunity, was presented by Kim Gillis, director, research and strategy; and Ray Fedele, group account supervisor. The presentation highlighted the importance of assessing market opportunity, sources of product or service launch failures, and key steps to a successful launch.

A Certified New Product Development Professional, Gillis currently provides VantagePoint clients with a variety of marketing services, including market research, marketing opportunity assessments, competitive intelligence, and go-to-market strategy development. Fedele currently serves as account supervisor for several key clients, and has over 35 years of experience in b-to-b marketing strategy, including product launch services.

For more information on assessing marketing opportunities or other services provided by VantagePoint, visit www.vantagep.com. To obtain a copy of the presentation, please contact Jaclyn Deter at jdeter@vantagep.com.


About VantagePoint: VantagePoint, a nationally recognized business-to-business marketing agency, blends keen insight with fresh ideas to maximize our clients' market impact. We take an integrated approach offering expertise in marketing, advertising, branding, digital and public relations. With offices in Greenville, S.C. and Charlotte, N.C., VantagePoint is ranked nationally on BtoB Magazine's Top Agencies list and was named the "Agency of the Year" in 2006 and 2007 by the Business Marketing Association of the Carolinas. For more information, visit the company website at www.vantagep.com or contact Jaclyn Deter at 864.331.1265.
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