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Greenville, S.C. — VantagePoint, a nationally recognized BtoB marketing and advertising agency, has launched two new services: Net Promoters Score and a portfolio of New Product Launch Services.

Net Promoters Score (NPS), developed in 2003 by Fred Reichheld, is designed to help companies measure and track their brands' performance from the customers' perspective. Helping companies understand the voice of the customer, NPS supports improvement in customer satisfaction and loyalty. Implementing a NPS program has proven to fuel profitable growth for many companies internationally.

With a portfolio of New Product Launch Services, VantagePoint helps companies take their product or service to market faster and more effectively. The features of these services include: opportunity assessment, launch plans, readiness checkup, and voice of the customer. Utilizing New Product Launch Services can help a company lower upfront costs, improve customer uptake, reduce or eliminate potential market roadblocks, and tailor the launch to the current needs of customers.

For more information about VantagePoint, visit the website at www.vantagep.com, follow the company on Twitter (@vantage_point) and Facebook (VantagePoint), or contact Jaclyn Deter at 864.331.1265.


About VantagePoint: VantagePoint, a nationally recognized business-to-business marketing agency, blends keen insight with fresh ideas to maximize our clients' market impact. We take an integrated approach offering our clients expertise in marketing, advertising, branding, digital, and public relations. With offices in Greenville, S.C. and Charlotte, N.C., VantagePoint is ranked nationally on BtoB Magazine's Top Agencies list and was named the "Agency of the Year" in 2009 by the Business Marketing Association of the Carolinas. For more information, visit the company website at www.vantagep.com or contact Jaclyn Deter at 864.331.1265.