Is your company's marketing department performing in a real leadership role? Read Craig O'Neal's President's Column to learn why it's so important for marketing to be driven by an outcome-focused, performance-driven mindset.   

With increasing competitive pressure and higher demand for rapid financial returns, you need a comprehensive understanding of your market in order to act quickly and effectively. Executing strategy and associated tactics without a clear understanding of the market can signal trouble. Read more about the critical first step to successful marketing, written by Wayne Cameron, VP of Strategic Services.

Find out how other companies are spending marketing dollars and tracking marketing performance and learn just how many companies are taking their business to the web.