June 2006





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Find out what's new at
VantagePoint.

Are you changing with your market's environment?

Customers' needs change. Competitors improve. Your company must constantly reinvent itself to take advantage of market opportunities. Read Craig O'Neal's President's Perspective to see how VantagePoint has adapted to support our new strategic intent.

Create a successful go-to-market strategy with specifics

Successful go-to-market strategy requires assessing the strategy through five foundational key points - all of which must be tightly linked to leverage a successful strategy. Read about the characteristics of a value proposition that resonates, one key point in go-to-market strategy, written by VantagePoint Vice President Wayne Cameron.

VantagePoint launches new corporate Web site

B-to-B marketing is evolving, and so is VantagePoint. Geoff Smith, Director of New Business and Interactive Marketing, tells about our new Web site and how you can benefit from it.

Briefly speaking...

Read the latest reports about Web site spending and e-mail marketing and get five tips for successful online surveys.

Case-in-Point
Are you looking to revive a stalled product launch? See how VantagePoint did just that—click here to take a look at one of our many success stories.