November 2006





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Find out what's new at
VantagePoint.

Are you ready for your new product launch?

Companies are launching new products more frequently than ever before. Read Craig O'Neal's President's Perspective column to see why new product talk is on the rise and how VantagePoint can help in your hot pursuit of new product launch success..

Who is at the wheel in your organization?

New products and services drive your company's growth. Read up on the importance of an innovation charter and how it can put you back in the driver's seat—the first of a two-part series written by VantagePoint’s Senior Marketing Strategist Kim Gillis.

Briefly speaking...

Read the latest statistics on e-mail marketing and the growing influence of blogs

Case-in-Point
Do you need to revive a stalled product launch? For an example of how VantagePoint did just that for one of our clients—click here to take a look at one of our many success stories.


Your VantagePoint

Share with us—from the following list—your one biggest marketing challenge. We will publish the group findings in our next issue.
Being able to show a return on my marketing investment
Getting marketing and sales on the same page
Launching new products effectively
Identifying new market opportunities for growth
Generating quality leads for our sales force