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Hope is not a strategy A proper focus is essential in today's market place. Read Craig O'Neal's President's Perspective to hear about one vital aspect of your 2007 growth strategy. Why should a b-to-b company care about demographics? Consumer foresight can help you leapfrog competitors and be first-to-market with new products or services. Read more about how demographic trends can impact your company. Briefly speaking... Get ideas for planning a successful integrated marketing campaign and read about the importance of promotions at trade shows. Case-in-Point Launching a new product or service can be overwhelming! See how VantagePoint helped launch a new tool for one of our clients—click here to take a look at one of our many success stories.