What is Hybrid Marketing?
It is an intelligent integration of insightful marketing consulting and innovative marketing communications.
Why would I want to use a Hybrid Marketing firm?
- More effective - synergy between consulting and implementation
- Faster - working with a single point is more effective
- More proactive - single point provides greater understanding, more ideas
- More integrated - better results, quicker
Awards, events, new employees—a lot is happening at VantagePoint. Click to read about our company developments.
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- A recent study noted two-thirds of senior executives saw new products/services along with improved branding/marketing as key growth drivers.1
- For C-level executives 49% listed bottom line profits as a key growth metric; 37% of marketing management listed top-line revenue. What metric do you use?
- The "best firms" see almost 50% of profits from new product growth; the "rest of the firms" saw only 25% of profits from new products.1
- A Product Innovation Charter can help guide your company's new products growth. Do you have one?
Click here to download the complete Product Innovation Charter white paper.
- In a recent study, 47% of sales of technology products resulted from new product success.2
- Why obsolete products exist and remain a problem to growth:
- True resource consumption is underestimated
- Failure to recognize opportunity cost
- Residual customers
- Resources to cleanse the portfolio
- Little recognition for working on old products
- For companies innovating strategically, the "share of profits" for new product success increases to 61% from 39% compared to existing market innovation.2
- Open innovation (vs. closed) often provides benefits such as:
- Ability to leverage R&D budgets outside the company
- Extended reach for new ideas
- Ability to conduct strategic experiments with lower investments
- Improved innovation culture - learning from the outside
- How does Public Relations fit into a product launch? A dynamic Public Relations campaign can:
- Influence what is said and written about your new product from day one
- Deliver measured results by increasing the market's focus on your company
- Improve the visibility of your product or service
Click here to download our white paper, "8 Keys to a Successful Product Launch."
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