What is Hybrid Marketing?
It is an intelligent integration of insightful marketing consulting and innovative marketing communications.

Why would I want to use a Hybrid Marketing firm?

• More effective - synergy between consulting and implementation



• Faster - working with a single point is more effective



• More proactive - single point provides greater understanding, more ideas



• More integrated - better results, quicker

Just in:
VantagePoint named 2007 BMA Carolinas Agency of the Year.

Awards, events, new employees—a lot is happening at VantagePoint. Click to read about our company developments.



Have a question about marketing, product launches or VantagePoint? Contact us and we'll schedule a time to meet with you.

• Tradeshows and conventions are B2B customers' number one choice for making purchase decisions.



• A recent BMA survey revealed that, despite tradeshows representing the largest portion of their marketing communications budgets, half of the respondents are not seeing "results."



• Yet, nearly three-quarters plan to exhibit at the same level or greater next year. Click here to read the article.

• BtoB Magazine highlights a study that shows a disconnect between perceived and actual goals for trade shows. Participants say they attend trade shows to generate awareness, but they actually leave shows due to a lack of ROI. Click here to read the article.



• Before deciding to exhibit at a trade show, set clear and measurable objective(s), then select the show(s) that best meet your goals.

• Did you know that trade shows can be an ideal setting for your product or service launch?



• Research shows that trade shows are the #1 choice for making buying decisions. Click here to learn more.
• More than 80% of convention attendees have buying authority, and half of attendees don't require an additional sales call to close the sale.
• Conventions reach prospects unknown to your sales team.
• You can boost the impact of your product launch at trade shows by following eight simple steps.


• Before heading to the show, make sure your launch is ready—you can easily increase your launch success rate by more than 40% by careful advance planning.



• Products with solid upfront homework achieve 2.4 times the success rate and 2.2 times the market share as those with poor planning and preparation. Click here to read our white paper on the topic.
• Take our Product Launch Preparedness Quiz to test your readiness.

• VantagePoint's Lead Identification Fast Tracking (LIFT™) system can help with your leads generated from trade shows and other activities.



• Call Mark Fagan at 864.331.1293 to learn more about the VantagePoint LIFT program.