What is Hybrid Marketing?
It is an intelligent integration of insightful marketing consulting and innovative marketing communications.

Why would I want to use a Hybrid Marketing firm?
  • More effective - synergy between consulting and implementation

  • Faster - working with a single point is more effective

  • More proactive - single point provides greater understanding, more ideas

  • More integrated - better results, quicker


Awards, events, new employees-a lot is happening at VantagePoint. Click to read about our company developments.



Have a question about marketing, product launches or VantagePoint? Contact us and we'll schedule a time to meet with you.

BURNING MONEY?
by Dave McQuaid - Creative Director

"If you aren't already doing something on Sunday night, February 3, there's a new network reality show you might want to see. The working title is Burning Money, and the premise is that 63 major global corporations will take turns trying to find the most interesting way to light a pile of $2.7 million..."




The new rules of public relations have spawned an interesting discussion - what actually is the new public relations? Is it publicity? Is it direct marketing? Is it sales? And, do the old definitions of public relations no longer apply?




Today, prospective customers can get information about any product, service or subject from the Internet, when and how they wish. Their options include keyword searches, e-newsletter subscriptions and blog surfing.




Brand equity has emerged over the past few years as a key strategic asset. CEOs in many industries now see their brands as a source of strategic control and a way to build stronger relationships with customers.




Despite the softness in the overall economy, b-to-b marketers plan to increase their marketing budgets next year, predominantly in online, events and direct, according to BtoB's "2008 Marketing Priorities and Plans" survey.





©2008 VantagePoint, Inc. 101 N. Main Street, Suite 600, Greenville, SC 29601