Product Launch Preparedness
Answer the brief list of questions below to help gauge your level of readiness for your new product or service launch.
YES
NO
Question
Have you completed the necessary homework to verify that the market potential is sufficient to meet your sales goals?
Have you identified the target customers/market segment(s) for your new product or service?
Does your product/service meet your target customers’ needs or wants better than competitors’ products/services?
Have you identified all audiences that can impact the purchase decision (decision makers and influencers)?
Do you know how you will position your product/service in the market place?
Do you have a compelling value proposition for all audiences that can impact the purchase decision? (target customers, external influencers, channel partners)
Have you validated your value proposition(s) with the targeted audiences?
Do you know how your target audiences learn about new products/services?
Do you have sufficient distribution/sales coverage to meet your sales goals?
Do you have a communications plan for: targeted audiences, channel partners and internal parties?
Have you defined the metrics you will use to judge the launch’s success?
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white papers:
8 Keys to Successful Product Launches
Product Innovation Charter
Product Launch
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Bank of America Plaza • 101 N. Main Street • Suite 600 • Greenville, SC 29601 • 864.331.1240
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