VantagePoint can play a key role in your company's new products success. Our services range from market assessment and planning (the leading "weak-spot" in failed launches) to implementation (including the critical introduction phase).
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Diagnostics
Pre-Launch Audit: Product Launch Specialists audit your product/service launch plan and make recommendations on how to improve the launch's success. A comprehensive audit will verify the following:
- Market Size
- Competitive Differentiation
- Product/Service Positioning
- Target Audiences and Corresponding Value Propositions
- Brand Architecture "Fit"
- Communications Strategy & Tactics
- Potential Roadblocks and Countermeasures
- Success Metrics
Ideation
Voice of the Customer Capture: Product Launch Specialists recommend methods for capturing the voice of your customer.
Specialists can assist your team with any of the following:
- Method Selection (ex. focus groups, interviews, on-line surveys)
- Field Observations of Product/Service in End-Use Environment
- Questionnaire/Interview Development
- Interview Administration or Focus Group Moderation
- Results Analysis
Opportunity Assessment
Marketing Strategists will assess a product/service opportunity to determine if the opportunity fits your company's capabilities and growth goals. We will factor in:
- Market Size
- Growth Potential
- Competitive Analysis
- Market Attractiveness
Go-to-Market Strategy/Launch Plan
Product Launch Specialists assist your team in developing a go-to-market strategy and launch plan including:
- Target Audiences
- Value Proposition
- Channel Strategy
- Specific Tactics Matrix
- Launch Timeline
Launch/Introduction
Our Marketing Communications specialists with expertise in product and service launches will recommend specific communications strategies and tactics that may include:
- Marketing Collateral
- Channel/Sales Tools
- Brand Identity
- Advertising
- Public Relations
- Web/Interactive Support
- Distance Learning
