Considerations for Building a Loyalty Program for B2B Customers
October 22nd, 2020
Some might consider loyalty programs to be only a B2C tactic. However, when done correctly, a loyalty program for B2B customers can be an impactful, sales-driving tool that can directly influence the customer experience.
The Real Benefits of B2B Social Media for Marketers
October 6th, 2020
It’s easy for B2B brands to dismiss social media. However, not only do B2B companies benefit from social media tactics, but it could be one of their most effective marketing channels. Here are some of the benefits of B2B social media.
B2B Website Best Practices: What Marketers Can Control
September 24th, 2020
Now that the digital portion of the customer journey is taking up more time and prominence, it’s critically important to build a B2B website with best practices in mind. In this post, we’re going to focus on the best practices that a marketer — not a digital designer or developer — can control to help create a successful digital presence.