3 Things Only Content Marketers Know About B2B Case Study Best Practices
February 18th, 2021
Case studies are an opportunity way to breathe life into what might otherwise be a staid (and context-free) guide to a product’s features and benefits. But turning a customer success story into a good case study isn’t a foolproof process. Here are three B2B case study best practices that will give your target audience an irresistible reason to talk to you.
12 Tips for Marketing Campaign Brainstorming
February 2nd, 2021
Fresh ideas are the lifeblood for just about every business, whether for your next product or your next marketing campaign. But how do you come up with the ideas you need quickly and effectively? That’s where brainstorming comes in. Whether individually or as a group, there’s no faster way to generate creative ideas than brainstorming.
Mary Helen Kelly Joins VantagePoint as Account Executive
January 14th, 2021
VantagePoint Marketing, a nationally recognized business-to-business marketing agency, has hired Mary Helen Kelly as account executive.