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Six reasons why your marketing might be a failure.

If you’re ready to take a hard look at your current
marketing strategy, download our latest article
and make sure 2019 is a year for looking forward.

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Focused on foodservice

VantagePoint is a B2B marketing firm with special expertise in foodservice marketing. Every day we deliver deep insight, creative ideas and lasting impact to our clients.

Learn about our clients

Tops in the Carolinas

Agency of the Year – times 9. VantagePoint is proud to have earned the title as the Carolinas’ top B2B marketing agency for the ninth time!

See what we earned

Rethinking your path forward?

Are you considering a change in your agency partner for 2019? Use our free and anonymous online tool to help you decide.

Try the AgencyPulse tool

Making clients happy

“We enjoy VantagePoint’s collaborative spirit, and appreciate their efficiency, speed and creativity,” says Henny Penny Director of Marketing Barb Campbell. And she’s not the only client that’s thrilled.

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What’s on our mind

We’re a team of communicators. Whether it’s about the next big project or the next industry trend, we all have something to say.

Check out our blog

Our clients rate our performance

We asked our clients to rate our performance through a client satisfaction survey, and we scored an almost perfect score, better than top performers like Apple and Disney.

Find out our score

Our approach

It’s not rocket science. It’s good business.

Our Company

We’re a nationally recognized B2B marketing and advertising agency with a 20-year history of delivering results.

Our Brand

We use deep market insight to generate creative ideas that make an impact in the marketplace.

Our Services

Our B2B expertise integrates marketing, advertising, branding, digital and public relations services.

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Explore our work

It speaks for itself.
(But we’ll say a bit more.)

We’re proud of the work we deliver for clients every day — but what really gets us excited is what that work does for our clients. Take a few minutes to see what our team’s been up to lately.

Explore our portfolio

Meet the team

VantagePoint Team

We couldn’t do it without our team of marketing and advertising pros. From client services to creative and everything in between, our people play a starring role every day.

Meet our crew

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Foodservice Advisory Board

We’ve been serving clients in the foodservice industry for more than 20 years, but we never stop learning. See how our Foodservice Advisory Board is helping our knowledge grow.

Meet our experts

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Our Community

From a nationally recognized food scene to urban planning accolades, Greenville’s making a big splash across the country. We’re proud to call it home and to give back to our community.

Welcome to Greenville

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Read our blog

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Designing Your Booth: NAFEM Takeaways

February 21st, 2019

It’s true that foodservice equipment can sometimes look like the proverbial “stainless steel graveyard,” but there are certainly strategies you can employ to make your equipment more visually appealing. Here’s some advice based on my recent experience at NAFEM.

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VantagePoint's 2019 Super Bowl Commercial Review

February 3rd, 2019

There's the game. And then there's the commercials. And, as a card-carrying ad guy, I'm obligated to be more interested in the commercials than the game, right? Neither the game nor the ads were really that thrilling; what follows is my take on what aired this year.

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