5 Best Practices for Email List Building
May 26th, 2021
Email list building isn't about acquiring any contact information; it’s about having the right contact information. Here are some best practices for email list building that will set your email marketing initiatives up for success.
Third-Party Cookies, First-Party Cake: How the End of Third-Party Cookies Will Impact B2B Advertisers
May 18th, 2021
While there is much speculation around the landscape of “cookieless” advertising, there is no real need to worry. Brands must, now more than ever, rely on actionable, first-party data and connect with users through regular, cross-channel, consent-driven engagement points.
Using Chatbots for Qualified B2B Leads
March 10th, 2021
B2B marketers and sales teams are accustomed to acquiring leads in many ways, including tradeshows, trade media tactics, webinars, emails, gated content and other web-based forms. Another option for both acquiring and even nurturing potential leads that’s not quite as mainstream yet is the utilization of chatbots.