Using Chatbots for Qualified B2B Leads
March 10th, 2021
B2B marketers and sales teams are accustomed to acquiring leads in many ways, including tradeshows, trade media tactics, webinars, emails, gated content and other web-based forms. Another option for both acquiring and even nurturing potential leads that’s not quite as mainstream yet is the utilization of chatbots.
VantagePoint Marketing Promotes Two
March 4th, 2021
VantagePoint Marketing, a nationally recognized business-to-business marketing agency, recently promoted two associates: Amy Clarke Burns to public relations manager and Sarah Kuzmic to art director.
3 Things Only Content Marketers Know About B2B Case Study Best Practices
February 18th, 2021
Case studies are an opportunity way to breathe life into what might otherwise be a staid (and context-free) guide to a product’s features and benefits. But turning a customer success story into a good case study isn’t a foolproof process. Here are three B2B case study best practices that will give your target audience an irresistible reason to talk to you.