Archive for March 2009

Where does social media fall – marketing or PR?

It’s a common question for companies that are testing the waters of social media: should social media efforts fall under the responsibility of marketing? Or of public relations? If you look at some traditional definitions, the answer becomes a bit clearer.

A valuable marketing lesson from my lunch

So I decided to go to McDonalds for lunch. I only go a couple of times a month, but I had a coupon for their new 1/3-pound angus burger. And I’d seen an ad on TV. And an ad in the newspaper. Yes, the Mickey-D’s marketing machine was working on me – until it crashed […]

Who says social media and b-to-b marketing don’t mix?

We’ve long suspected it would happen and that it wasn’t just a fad for consumer marketing. And now there’s evidence to prove our suspicions: according to the most recent (July 20, 2009) issue of BtoB magazine, social media use is soaring — up nearly 400% — among b-to-b marketers.

Maximizing your trade show investment

Trade shows can be a great way to generate sales leads or an opportunity to check out your competition, but are you maximizing the investment you’re making? When planning for your next trade show, don’t forget to engage the media. Trade shows are heavily attended by the media so that they can stay on top […]

5 steps to increase media coverage

Unlike traditional advertising where you know you’ll get what you pay for, media coverage through public relations is never guaranteed. When you purchase a radio spot, television commercial or print ad, you know exactly when and where you message will appear. You also get to control the message. With public relations, however, it’s not that […]

VantagePoint wins 31 BMA awards!

We were thrilled to learn last night that we had been honored with 31 awards at the annual BMA Carolinas ProAd awards, including Best of South Carolina, Best of Show, and Agency of the Year! This competition, sponsored by the Business Marketing Association, honors work that shows outstanding creativity, sound strategy, and measurable results. We […]

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