Archive for September 2009

When an F1 sponsorship crashes

While watching Speed’s coverage of the Formula 1 race in Singapore this past weekend, I noticed that the Renault cars were missing a major component: the giant ING sponsor logo. Most of us American sports fans missed the drama a couple of weeks ago while we were busy with football and baseball, but basically one […]

Marketing that does some good

My kids have a couple of days off school very soon, and so we decided to take a brief trip to Charleston. During my planning, I was reminded about a very clever billboard campaign for Outhouse Springs bottled water that we encountered while we were there several years ago. Yes, it was a real product, […]

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