Archive for November 2009

Branding with crayons

My youngest son is an aspiring artist and a bit of a pack rat. (I guess the apple doesn’t fall far from the tree.) This convergence of traits, coupled with the every-fall-we-need-to-buy-a-new-box-of-crayons-‘cuz-they’re-only-29-cents syndrome, had led to a huge pile of Crayola crayons in the corner of his room, underneath his easel.

Giving thanks to the media

For me, this time of year is busy with organizing editorial calendars and planning opportunities for 2010. It is also the time when I like to reach out to various publications to thank them for their support over the past year for VantagePoint and our clients.

Does social media fit the B2B market?

A number of people I’ve talked to recently don’t understand all the fuss around social media. What is it? Why is it growing so fast? Can Twitter help or hurt us? Do we need to do anything? Psychologists say that people remember things presented to them in 3s so, briefly, here’s my take, in 3s:

The Difference Between Social Media and Your Website

I listened to a webinar today that focused on public relations planning considerations for 2010. During this webinar, which was presented by Vocus, the speaker reviewed results from a recent survey completed by Vocus subscribers. For those who don’t know, Vocus is an online media research and tracking tool that is used by public relations […]

Keeping Up With The Joneses

It’s lunchtime, but I’m not eating now. So to fill the void, I’m posting about food. Well, to clarify, I’m not really writing about food, rather I’m writing about drinks that wish they were food.

“Look out for that Droid!” – product launch marketing that bombs?

You’ve probably heard that Motorola, Verizon and Google have introduced the Droid phone. By all accounts, it’s a very strong smartphone, with great integration with other Google products (e.g., Gmail, Google contacts, etc.). (Here’s a 16-minute podcast review by local technology expert Phil Yanov.) But the advertising? Well, it’s been all over the map.

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