Archive for February 2010

A lesson from Denny’s on proofing before printing

Is your customer a promoter or detractor?

We all know that word of mouth is a powerful marketing tool, but do you know how many of your customers would recommend your company to a friend or colleague? Finding the answer isn’t as hard as you may think.

My Super Bowl commercial review

Are you anticipating roadblocks?

So it looks like the economy just might be turning around, albeit slowly. (And who knows what news today’s stock market may bring.) With this tentative optimism, most companies are furiously looking for ways to improve sales. But we would issue this warning: be sure you are anticipating potential roadblocks.

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