When I reflect on the time between my teenage years and now, I realize that I’ve used at least a dozen different tools to communicate with others – house phone, pager, snail mail, e-mail, chat room, instant messaging, cell phone, texting, tweeting, facebooking, video sharing, and blogging. While some of these tools have phased out, […]
Allow me to climb on a soapbox for just a minute. Here’s my beef: the people you market to? They’re just that — people. They communicate all day long in people words, words like “take out the trash” and “what time is dinner” and “hey, stay in your lane.” But for some reason, when it’s […]
You probably know who your top competitors are, but do you really know what they are up to? Keeping an eye on the businesses that compete with yours is key to winning.
The One-Two Punch of Customer Relationships Are your current business relationships strong enough to survive this new economic environment? Will a competitor be able to get some business by offering an incentive or discount? Do your marketing and sales people understand how to cultivate relationships to prevent this? This is an ideal time to analyze […]
I have to focus hard not to roll my eyes when I hear for the umpteenth time about how customers buy holes not drills… Even with this knowledge drilled into me for years as a development engineer and later as a product manager (thankfully no holes), it is still so easy to fall into the […]