Archive for May 2010

Using Application Stories as a Sales Tool

You have probably heard the saying, “Don’t just tell me; show me.” When it comes to selling a product or service, it is best to show your customer how it can meet their needs by giving an example. Telling someone that your product is “the best in the industry” isn’t saying much at all. Anyone […]

Does your brand stop at the box?

We all know that a brand is much more than a logo. But I had an experience recently that left me wishing a major global technology company had actually thought about branding INSIDE the box. Our marketing agency had upgraded some computers, and I was part of the team that helped with the rollout. We […]

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