Archive for July 2010

VantagePoint Marketing: The Movie

Last week, Scott Monty, head of social media for Ford Motor Company, posted a blog titled “Social Network: The Movie.” In a nutshell, Scott mentioned 10 social media professionals, including Chris Brogan, Seth Godin, Mark Ragan, and Brian Solis, and listed what celebrity would play them if they were in a movie. Also known as […]

The Rise of the CMO

I was delighted to see in BtoB Magazine’s 10th Anniversary issue that one of the major trends over the past 10 years in the business-to-business space is the rise of the CMO. Admittedly biased, the addition of this key function to the c-suite is a must for any company who really is serious about growth […]

Does your customer have equity in your brand?

You bet they do. Customer equity is the sum of the lifetime value of all its customers discounted over time. What drives customer equity? Three things drive customer equity: value equity, brand equity and retention equity. Let’s look at each one of these separately and see how they come together to form customer equity. Value […]

4 On-the-Go Tools for Marketers

There’s no denying that we are all faced with doing more with less these days. Between meetings and emails, there isn’t always a lot of time for everything else on the to-do list. Additionally, it is summer, which means many people are traveling or taking time off. For those of us that are constantly on […]

Sign-up for Special Content

Gain unlimited access to case studies, white papers, and more.

This feature requires that cookies are enabled in your browser
Real Time Web Analytics