Archive for August 2010

Why marketing is like brain surgery

A friend of ours — let’s call him Bill — heads to the brain surgeon for a bit of intra-cranial work. The surgeon prods, probes, does scans, completes research, and comes back to Bill with a recommendation for how to best proceed: brain surgery next Monday morning. And Bill’s response? “Well, I see your point, […]

Corporate Events: Upstate Style

When I moved to Greenville in 2008, I didn’t realize how much the Upstate had to offer. Not only are there wonderful restaurants that rival the Charleston and Atlanta foodie scene, but there are large international companies, such as Milliken, Michelin, Fluor, and BMW, headquartered here. We are fortunate to work with some of those […]

Back to School

While the calendar says we’re just over a third of the way through summer, and the ever-rising mercury makes us feel we’re well into the middle of the season, newspaper circulars, magazine editorials and TV commercials already have us looking into fall. It’s hard to believe that family vacations, swimsuits and fireworks will soon be […]

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