Archive for September 2010

5 easy steps to wasting your money on a lead gen campaign

Two months ago I was invited by a large technology company to complete a short survey for the chance to win a high-capacity and somewhat expensive flash drive. So I answered the survey, realizing that I would probably be hearing from this company incessantly now that I’d confirmed who I was, where I worked, and […]

Finding Creativity in Press Releases

The August issue of Tactics, PRSA’s professional journal, focuses on creativity. As many PR practitioners know, it can often be a challenge to write a press release that is creative and breaks through the clutter. Furthermore, it can be a struggle to develop a release that minimizes the use of industry jargon. Research has shown […]

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