Archive for December 2010

Marketing Lessons from the World of Coca-Cola

Over the Christmas holiday, I took some time off to see my family in Atlanta. While I was there, I treated my dad to a day at the new World of Coca-Cola at Pemberton Place in Centennial Olympic Park. Having grown up in Atlanta, the headquarters of Coca-Cola, I’ve always preferred Coke over Pepsi. And […]

A merry Christmas from VantagePoint

Ever since its beginning almost 20 years ago, VantagePoint Marketing has prided itself on being a family-friendly company. And perhaps never has that been more evident than at our recent company Christmas party, when dozens of kids, spouses and employees crowded the VantagePoint offices for great food from the Brick Street Cafe, games, singing, and […]

A Fresh, “Quick” Idea for Direct Mail

Despite the internet and wide use of e-mail, direct mail is still one of the leading marketing tools used by businesses. In a recent survey by the CMO Council, eighty-four percent of respondents produce print collateral. Fifty-seven percent of those respondents specified that they use direct mail as a marketing tool. From personal experience, I […]

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