Archive for April 2011

Publishing versus marketing: what’s at risk?

With content at the core of customer conversations, some marketing departments are operating more like newsrooms … hiring journalists to crank out verbiage and communicate compelling brand stories in the marketplace. (See “Content needs drive organizational changes” in the April edition of BtoB Magazine.)

Learn a lesson from Chick-fil-A

People here at VantagePoint will tell you that I am a big fan of Chick-fil-A. On my way to a client meeting yesterday, I had only a few minutes to grab a quick bite. I had two options: Chick-fil-A or another leading fast food restaurant that I won’t mention by name. Because of my brand […]

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