Archive for June 2011

5 ways to create an immersive brand (part 2)

Last week I discussed points 1 and 2 of how Disney creates an immersive brand and makes billions doing so. I talked about the People and the Environment, based on a recent trip to Walt Disney World and a Disney cruise ship. Without further ado, I’m going to jump right into points 3, 4 and […]

5 ways to create an immersive brand (part 1)

Our family recently returned from a Disney trip, and I was left awestruck once again. Not specifically because of the launch speed of Rock and Roller Coaster, or the thrill of Mission:Space (or the neck-rattling twists and turns of Space Mountain), although those sure are fun. No, it was because of Disney’s amazing skill at […]

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