Archive for August 2011

“You mean my whole fallacy is wrong?” — Marshall McLuhan

When I attended my first communication theory classes in the 1970s, the name Marshall McLuhan loomed large. He’s the imaginative scholar who proclaimed “the medium is the message” and referred to media as “the extensions of man.” Was he talking nonsense, common sense or sixth sense? “I may be wrong,” he said, “but I’m never […]

Big impact through small details: Marketing doesn’t stop with websites and brochures

One of the first things that attracted me to the marketing and advertising profession was a ketchup bottle. Sound weird? It’s true—before picking a major and packing up for college, I was walking through a grocery store and some Heinz ketchup labels caught my eye.

All I need to know about crisis communications I learned in kindergarten

A recent conversation with my nearly five-year-old daughter has reminded me of the basics of crisis communications. She started the discussion as follows:

Mistakes not to make when marketing

Or, the best laid plans of mice, men and fish can very easily go awry (with due apologies to Robert Burns). Consider this: your marketing and public relations campaign works wonders, and one of the country’s largest aggregators of funny videos sends an email with a link to YOUR COMMERCIAL on YouTube. The video of […]

Thinking outside the bag

If you ever walk the streets of Detroit during the dead of winter – as I have – you’ll shudder at the thought of spending an hour sleeping outside. And if you ever had to endure the entire night that way, you’d surely want to wrap yourself in the coat-bag featured below (see full story […]

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