One of the benefits of living in Upstate South Carolina is that beach trips can be taken on a whim and over a weekend. And as anyone who has driven to the beach knows, the closer you get, the more billboards there are vying for your attention. I’m always amazed by the one that never […]
Like millions of others out there, I got a rather long-winded email from Netflix CEO Reed Hastings this week. Frankly, the content of the email left me a bit boggled. He was apologizing (but not taking corrective action) and explaining why I should be happy to pay more to get less through a soon-to-be much […]
Some companies build brand loyalty really well, but others? Well, not so much. Here are six ways to build brand loyal customers.