Archive for October 2011

Print Production: A Place to Cut Marketing Costs, or an Opportunity for Improvement?

In today’s economy, it’s only natural to be looking for areas in your marketing budget to cut costs or reallocate. And with printing often being a significant expense for many marketing initiatives, it can seem like an easy decision to go with the cheapest printer and a house stock. After all, it’s just paper and […]

VantagePoint Marketing wins 5th Agency of the Year award

VantagePoint Marketing was honored last night in Charlotte by the Business Marketing Association of the Carolinas with its 3rd straight Agency of the Year award, as well as 38 other awards in total. These awards were given for outstanding creative, strategy and results for projects created over the last year for business-to-business marketing clients across […]

A Major League Headache

Are You (P)interesting?

It’s all over. I got sucked into the spinning, pinning vortex of the online community Pinterest. Though I just started last week, I can’t go to a website anymore without thinking of pinning possibilities. Yes, the word addiction comes to mind; though I’m sure I could quit at anytime — honest. Okay, it’s an addiction.

Posting company status updates on LinkedIn

WWSJD: What Would Steve Jobs Do?

Steve Jobs had some ideas on what it takes to succeed in marketing, in business and in life. All technology allegiances aside, so do Bill Gates and Larry Page.

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