Archive for November 2011

Learning to Walk the Walk and Talk the Talk: The Importance of Understanding Your Client’s Business

A colleague and I recently had the opportunity to join one of our newest clients — Henny Penny, a foodservice equipment manufacturer based in Eaton, Ohio—for one of their on-site product training courses designed for distributors and other stakeholders.

Viral Success: The Good, The Bad and The Incredibly Ugly

As Seen On TV can’t get much better…or worse. When I was at the gym the other day (just wait, the irony is coming), an infomercial came on a screen in front of me. A woman appeared in a fuzzy pink jumpsuit that was announced to be the “one-piece, lie-around, lounge-around, full-body lazy wear.” With […]

Dollars back for your change

One of the driving principles behind the ad agency biz is the constant cycle of winning accounts and losing accounts. What fuels this cycle? Clients get tired of working with their agency. They want a new spin on marketing. They want a better relationship with agency personnel, or more proactivity, or more service. Most of […]

Talkin’ Turkey

It’s that time of year again when our thoughts turn to home, hearth, family, and for me, one of the single greatest PR tactics ever invented — the Butterball Turkey Talk Line. This year marks the 30th anniversary of the lifeline millions of Americans have used to save their holiday feasts.

How to create a business page on Google Plus

While the buzz over Google+ has certainly dropped dramatically in the months since Google launched the service, one of the more eagerly-anticipated features has been Google+ pages for business. Yesterday, Google formally launched Google+ Brand Pages. Although the service suffered a few hiccups yesterday and wasn’t completely available for all users, by late afternoon it […]

Leveraging B2C E-Commerce Best Practices

According to a recent survey by BtoB Magazine and Rainmaker Systems, 58% of B2B marketers report an increase for their companies’ involvement in e-commerce. Perhaps you, too, are considering this online means to increase sales. But for those who aren’t, you can still take advantage of what B2C companies who are using e-commerce have learned […]

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