Archive for February 2012

Paying It Forward: The Importance of Serving Your Industry on Reputation Management

I had the privilege of attending a recent client event in Charlotte that reminded me of the importance of corporate social responsibility and serving broader industry needs in branding and reputation management.

Striking Ads and Stopping Power

Duds. It doesn’t take more than a swipe of a page in a trade pub to spot them. Not duds like the clothing you wear, but duds like the 4th of July fireworks that don’t ever go off. You know, the ads that seamlessly camouflage themselves with everything else. Shiny stainless steel products, smiling operators […]

VantagePoint’s third annual Super Bowl commercial review

So I’ve heard some folks spent tonight watching a football game. Me? I was too busy watching commercials, and that means it’s time for VantagePoint Marketing’s third annual Super Bowl commercial review. Here are my admittedly biased first impressions of each national ad (and a few locals too). I’ve tried to capture them as they […]

Sign-up for Special Content

Gain unlimited access to case studies, white papers, and more.

This feature requires that cookies are enabled in your browser
Real Time Web Analytics