Archive for March 2012

It’s All in the Jeans

With all the great debate swirling around primaries and parties this season, I have become oddly intrigued by a rather unusual issue, one that has absolutely nothing to do with my politics.

“The Bug Couch”: Remembering that even the smallest missteps can damage a brand

Long before I joined the VantagePoint team, a bug crawled out from between the cushions on a couch in the middle of our art department during a daily traffic meeting. This one bug surprised the unsuspecting account executive who sat on the couch that morning—who, in turn, forever dubbed this couch, “the bug couch.” I’ve […]

B2B Companies Entering the Realm of Social Media

There are a lot of executives in B2B companies who wouldn’t count themselves among early adopters of social media. Many have educated themselves on how to monitor or connect with their kids on Facebook, and they might post the occasional picture or micro-thought. Some have a Twitter account that goes largely ignored, and most have […]

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