Archive for April 2012

Are You Being Rude or Am I an Idiot?

Using Lingo in Business Communications Imagine you have just walked in on a conversation-in-progress between long-time friends when one references an inside joke that prompts rolls of laughter. You might smile politely, if not a little uncomfortably, and wait for one of them to explain the “you had to be there” moment. Although the story […]

“And then it will go viral . . .”

We had a great client meeting today about a new product they wanted our help to launch. And during the discussion, the client casually mentioned another company who had produced a video last year that was “supposed to go viral.” But, of course it didn’t; the client, and we, both recognized you can’t just prescribe […]

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