Archive for August 2012

Starting Your Game Plan for 2013

It’s almost September – one of the happiest times of the year for me as a football fan – the start of the new season. It’s also the time of year when most companies begin the goal setting and budgeting process for next year. Both of these areas require motivation, attention to detail and the […]

Great Britain’s Olympic-sized branding lesson

Do Your Customers Feel Preferred?

While gathering with friends for a cookout a few weeks ago, we were discussing our plans for the upcoming weekend. My ears perked up when my neighbor said this: “Well, I think I’m going to paint my bathroom and my shed because I got a coupon from Sherwin-Williams for being a preferred customer.” To this, […]

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