Archive for October 2012

Running in circles to move your brand forward

Growing up in central Virginia, I understood from an early age that nothing captivates the region quite like NASCAR’s arrival each May and September at Richmond International Raceway. I remember my first race in the fall of 1993, watching Jeff Gordon, the upstart rookie sensation, battling Dale Earnhardt, the most polarizing — and most talented […]

The public relations joys of election season

What chicken bones have to do with social media engagement

The NFL’s Public Relations Fumble

As a native Wisconsinite, cheesehead and Green Bay Packer fan, I was incensed by last Monday night’s fiasco. If you’ve been exposed to any media at all in the past week, then you’ve heard about the last few minutes of the Packers vs. Seahawks game. The way the game ended sparked an intense controversy over […]

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