Archive for January 2013

Lessons from a PR Legend

It was with great sadness that I learned that one of the founding fathers of public relations, Dan Edelman, passed away earlier this week. I began my agency career nearly 20 years ago at Edelman Chicago, and it was my privilege to work down the hall from this legendary figure. He started his firm in […]

Mistakes to Avoid When Crafting Surveys

From client-satisfaction to customer-perceived effectiveness, most B2B and B2C marketers understand the profound insight surveys can provide into various aspects of their marketing efforts. However, in order to ensure you’re getting quality responses, make sure you steer clear of these easily avoided pitfalls that can compromise your survey results. Leading questions Don’t phrase survey questions […]

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