Archive for March 2013

A Colorful Look at Consumer Habits

A recent article in Real Simple examined the impact of color on the attitudes of shoppers — specifically the component colors of various corporate identities and some of the most popular hues by sector. According to the article, marketing experts have determined that “people subconsciously associate particular colors with specific social or cultural messages.” The […]

Why Are You Emailing Me?

I’m a sucker for email list opt-ins offering good content, coupons or insiders’ info on upcoming promotions. But, to every marketer’s dismay, about twice a year my annoyance with an overload of emails goes into overdrive, leading to an opt-out rampage. But I opted in, so that means I care to read everything that company […]

Does your agency paint your toenails?

Three weeks ago, I went on a mini family vacation to the Great Wolf Lodge. It was a Christmas gift that, if we’re being honest, seemed a little more for the kids than the parents. For those unenlightened, Great Wolf Lodge is a kid-centric, woodland-themed resort with a HUGE indoor water park. A child’s dream. […]

News Release: VantagePoint Marketing Named a Top Agency in the U.S. by BtoB Magazine

FOR IMMEDIATE RELEASE March 13, 2013 Jayne Ferrer 864-331-1277 VantagePoint Marketing Named a Top Agency in the U.S. by BtoB Magazine Recent growth bumps agency to midsize category Greenville, S.C. — VantagePoint Marketing, a business-to-business marketing agency headquartered in Greenville, S.C., has once again been recognized by BtoB Magazine as one of the top b-to-b […]

Tops Again!

You’d think we’d be used to it by now, but we are so excited to announce that VantagePoint has once again been named one of the nation’s top business-to-business and interactive agencies by B-to-B. This is the 6th year out of the past seven that we’ve earned this honor.

The Secret Behind Strong (Client-Agency) Teams

For certain fans like me, March means one thing — baseball. Forget the “madness” of the NCAA men’s basketball tournament: Major League Baseball spring training is underway (with Opening Day just a few short weeks away), and every good southerner knows that NCAA baseball is already in full swing. For MLB teams, spring training is […]

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