Archive for May 2013

Food for Thought from NRA 2013

A few colleagues and I recently returned from NRA Show 2013, a leading trade show produced by the National Restaurant Association for foodservice professionals. With five clients at the show, we were busy connecting with their teams and customers, but we also carved out time to scope out their competition while walking the floor. Aside […]

Host with the Most

I recently attended a distributor conference, hosted by one of my manufacturing clients. This client sells their products through their own sales team, but also relies heavily on a solid network of distributors. For the conference, they brought in a handful of their valued distributors to educate them on products, talk sales technique and solicit […]

Who are you again? Considerations for establishing consistent brand messaging

  In The Art of War, Sun Tzu wrote, “If you know the enemy and know yourself, you need not fear the results of a hundred battles.” While obviously written for a different audience, many professionals recognize how applicable Sun Tzu’s classic is to the business world.In the corporate setting, this particular quote is especially […]

Dazzling Customers Is Not as Difficult as You Might Think

What We Can Learn from a Bag of Marbles

Last week, some colleagues and I attended a seminar on social media community development in the B2B space. The event was presented by the Carolinas chapter of the Business Marketing Association (BMA), and the speaker was Ryan Boyles, a social media strategist at IBM. Boyles shared with us the IBM model of social media strategy […]

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