Archive for July 2013

Back to the basics for PPC campaign success

  A PPC campaign is a multi-faceted beast, easily as complicated as most modern traditional marketing campaigns. There are countless elements that need to be experimented with, tweaked and optimized in order to see the kind of results your company is hoping for. You may have all the “behind the scenes” aspects nailed: Well-organized campaigns […]

One Small Step for a Fast Food Chain . . .

Kudos to Taco Bell for their bold decision to eliminate kids’ meals from their menu. In the USA Today article below, you’ll see that the reasoning behind this decision is that kids’ meals are “. . . inconsistent for an edgy, twentysomething brand.” I personally wouldn’t have limited Taco Bell’s appeal to twentysomethings, but if […]

You can’t ignore the importance of social media for B2B marketing

No matter how you look at it, that’s a lot of traffic — some of which could be seeing your B2B content if you’re active in social media. As I see it, B2B firms CAN’T ignore social media, just like insurance companies can’t ignore television. Yes, it’s possible that some channels will be more effective […]

News Release: VantagePoint Hires Virginia Vanvick as Account Executive

FOR IMMEDIATE RELEASE July 10, 2013 Jayne Ferrer 864-331-1277 VantagePoint Hires Virginia Vanvick as Account Executive Award-winning B2B agency’s client services team continues to expand Greenville, S.C. — VantagePoint Marketing, named by BtoB Magazine as one of the top 150 business-to-business agencies in the U.S., has hired Virginia Vanvick as an account executive. Vanvick, a Greenville native, […]

Elements of Surprise: Making Your Brand Memorable

In the B2B environment, it’s important to remember that everyone’s doing more with less, and thus, looking for fast, cost-effective solutions. With that in mind, we marketers know that we need to deliver value props clearly and succinctly, that information and tools should be readily available and that our after-sales support needs to be second-to-none […]

Are You Telling the World Your Story?

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