Archive for November 2013

How do your e-newsletter campaigns stack up?

Each year, MailerMailer releases their Email Marketing Metrics Report, which reveals data pulled from 1.4 billion opt-in e-newsletters.   Below are some key findings and statistics from 2012 — and what you should be taking away from them. Distribution Timing Open rate peaked during Tuesdays and Wednesdays in the first 6 months of 2012, at […]

Is Social Media Right for Me?

Social media isn’t the right fit for every company. But all too often, companies give in to the temptation to engage in social media simply because everyone else is doing it. For companies and B2B marketers, social media should be viewed as a sales tool — a lead gen mechanism — that can help build […]

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