Archive for October 2014

10 Tips for a Successful Website Launch

Anyone who has been through the process of launching a website knows that it is a massive undertaking. There are so many details to think through — it can be hard to know where to start. Although the process looks different for everyone, we’ve pulled together ten tips that will help you navigate your way to a successful launch.

News Release: VantagePoint Marketing Launches New Foodservice Advisory Board and New Website

FOR IMMEDIATE RELEASE October 22, 2014 Jayne Ferrer 864-331-1277 VantagePoint Marketing Launches New Foodservice Advisory Board and New Website Greenville, S.C. — VantagePoint Marketing, a nationally recognized B2B agency with a primary focus on the foodservice industry, has launched a new website,, and introduced a new advisory board resource for clients. The full-service advertising, marketing […]

What Foodservice Chains Are Doing to Reach New QSR Customers

“In an age when consumers’ choices have never been broader, it’s critical to stand out among the sea of other brands and offerings,” begins a news article I read yesterday. No surprise, right? But it’s a reminder that the obvious isn’t always really obvious. And the article, in QSR magazine about foodservice chains’ efforts to reach a new generation of consumers, gives some interesting insight into what strategy these restaurants are using.

The Importance of Poofing*

I’ll be the first to admit that I care about misspelled words and punctuation errors way more than most people; in fact, it’s hard for me to read Facebook without cringing. But it’s when I see corporate and professional marketing materials with spelling and grammar gaffes that I really cringe. How embarrassing!

Blurring the Line Between B2B and B2C?

A recent article in Advertising Age took a closer look at the mobile technology revolution: how it’s changing the way business is done and — perhaps more surprisingly — how it’s changing the strategies of B2B marketers.

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